Create entertaining, visual content that educates.
Tell stories about specific animals and people.
Speak to the mental health benefits of helping animals.
Create funny content while delivering important messages.
Collaborate with micro-influencers in your community!
Tangible Tips:
Put the most valuable information as text on the post. People don’t usually read captions, and important information gets lost here! Instead, put the important information as text on the photos themselves or as text on the reels.
Post simple, well-lit, non-designed photos and videos of animals at your shelter. Lose the fancy templates, filters, and cute-sy fonts!
Edit within the platform you’re posting on. Use Instagram Edits or TikTok CapCut to edit and add storytelling text to pictures/videos.
Create Reels/TikToks and carousels instead of single slides, especially when there’s a story to tell.
Capture animals from the time they come into your shelter to the time they leave so that you can share their story. There’s nothing like a good transformation story!
Ask your volunteers and fosters to capture video content that you can use to post to your account, or they can post and add you as a collaborator.
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Presentation Takeaways:
Create entertaining, visual content that educates.
Tell stories about specific animals and people.
Speak to the mental health benefits of helping animals.
Create funny content while delivering important messages.
Collaborate with micro-influencers in your community!
Tangible Tips:
Put the most valuable information as text on the post. People don’t usually read captions, and important information gets lost here! Instead, put the important information as text on the photos themselves or as text on the reels.
Post simple, well-lit, non-designed photos and videos of animals at your shelter. Lose the fancy templates, filters, and cute-sy fonts!
Edit within the platform you’re posting on. Use Instagram Edits or TikTok CapCut to edit and add storytelling text to pictures/videos.
Create Reels/TikToks and carousels instead of single slides, especially when there’s a story to tell.
Capture animals from the time they come into your shelter to the time they leave so that you can share their story. There’s nothing like a good transformation story!
Ask your volunteers and fosters to capture video content that you can use to post to your account, or they can post and add you as a collaborator.
